Category Archives: Uncategorized

THE DISCIPLINES OF CRM

Article by Herb Rubenstein, President, Sustainable Business Group, and Anne Stanton, President, The Norwich Group, Inc.   Introduction In 2000, the following prediction was made by IDC and reported by PR Newswire: “According to the CRM Market Forecast and Analysis prepared … Continue reading

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COACHING FOR PROFESSIONAL AND PERSONAL MASTERY

Article by Herb Rubenstein, President, Sustainable Business Group “There is no formula to relationships.  They have to be negotiated in loving ways, with room for both parties, what they want and what they need, what they can do and what … Continue reading

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PUBLISHING IN THE NEW AGE OF SOCIAL MEDIA

Article by Herb Rubenstein, President, Sustainable Business Group   Introduction Years ago I wrote an article on how to get articles, books, and other writings published in the new age of the internet.  When I ran for Congress in the … Continue reading

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BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant

by  W. Chan Kim and Renee Mauborgne Boston: Harvard Business School Press, 2005 Book Review by Herb Rubenstein, President, Sustainable Business Group, and Michael Powers, Consultant, Sustainable Business Group  Introduction Authors Kim and Mauborgne contend in this book that there … Continue reading

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TOWARD A BETTER USE OF BEST PRACTICES AND SHARED KNOWLEDGE IN AMBULATORY SURGERY CENTERS

Article by Herb Rubenstein, President, Sustainable Business Group, and Cher Pascoe, President, Pascoe Professional, Inc. Introduction Ambulatory Care Centers or Ambulatory Surgery Centers (ASC) are often locally owned, “independently” operated health care organizations.  Doctors are often the investors, serve on … Continue reading

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A NEW LOOK AT THE SWOT ANALYSIS

Article by Herb Rubenstein, President, Sustainable Business Group Introduction Conducting a SWOT Analysis involves an organization identifying and analyzing four aspects of their operation: Strengths, Weaknesses, Opportunities, and Threats. Organizations can use this information to assess the marketplace and their … Continue reading

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